¿Do you want to increase WooCommerce sales? Of course! who doesn’t? Here we share some useful tips that will surely help you.
WooCommerce & WordPress powers over 28% of all e-commerce websites around the world. With more than 50 M downloads and over 4 M active installation, WooCommerce has achieved a huge success.
Even this exceptional plugin offers a complete solution to create great online shops. Things are not easy. It requires a lot of work and planning in order to gain customers and obtain profits.
If your online shop doesn’t sells like you would like to, here we share some useful tips that will definitely help to increase WooCommerce sales.
Increase WooCommerce sales by applying these tips
Optimize your theme design
Work to achieve an eye-catching website that stands out amongst the competition. Choose the right theme according to your e-commerce brand.
The theme is not really important. Whatever the theme you’re using, you need to ensure that it perfectly fits with your brand identity and engage with your audience
Enhance User Experience (UX)
If you take advantage of UX basic concepts, users will feel comfortable when navigating through your website.
You can improve UX by working on usability, interface design and functionality, visual design, information architecture, interaction design and in many other ways.
Just put yourself in the user’s place, try to think as if you were a customer and how would you like things to be.
Optimize for mobile devices
Every day more and more people switch from desktop computers and notebooks to smartphones. This is a global trend.
If you don’t take advantage of that you are losing many possible customers.
So if you want to give mobile devices users an optimal UX, and this way improve your sales; you must think in optimize your online shop for smartphones.
Responsive design is ok, but it is not enough.
Consider designing an complete different website only to be shown when users access from smartphones.
Take advantage of visual resources
Visual content is key to the success of any kind of website, and in online shops, things are not different. The first impression always enters through the eyes, and it happens really fast.
Before they read your textual content, users have already formed a subconscious idea in their minds given by visual resources that they saw at first.
Use videos to showcase your products, upload galleries with many images and make sure they are high-quality ones.
If you want to say something to users, say it with an image. You will obtain much better results this way.
If a website page load is slow many users will feel unsatisfied and leave instantly. This will harm traffic and prevents growth. In an e-commerce website, the same issue means fewer customers.
So if you want to turn visitors into buyers, it’s vital that your pages load fast enough. More than 2 seconds is considered a slow page load.
You need to optimize your online shop to achieve fast page loads. If there’s nothing you can do, maybe you should consider changing to a higher quality hosting service.
Cheap hosting usually gives poor quality hosting. A good hosting plan can be expensive, but it will ensure you that your website runs fast. And without this, any optimization you can do is useless.
Install WooCommerce Express
It is well to know that reducing the number of steps that a user must go through in the purchase process reduce the abandonment rate and this is what the plugin called WooCommerce Express pretends.
This freemium plugin to simplifies the checkout process by skipping the shopping cart page with this hacks.
Ajax add to cart on single products
The Ajax add to cart option allows you to include single products, variable, grouped and virtual products in the cart without the need to reload the entire site each time.
The checkout options allow you to easily remove the unnecessary fields to reduce the user spend completing those fields. Also WooCommerce Express allows you to remove other unnecessary things in the checkout process like the order comments, shipping address, coupon form, policy text, and terms and conditions.
One page checkout
In the premium version of WooCommerce Express allows your users to edit the cart items directly in the checkout page, avoiding the need to force them to edit the order in the cart page.
These are our best tips you can apply to increase WooCommerce sales. Of course, there are many other things you can do in order to get more sales. Depending on the products you sale, your brand and your target audience.
¿What else are you doing to increase sales in your ecommerce?
Please tell us leaving a comment.