Starting an ecommerce is an adventure because you never stop learning and there’s always something you can do to distinguish yourself and achieve conversions.
Today we will give you a series of tips that you can apply if you have an ecommerce or are developing one, so that nothing will take you by surprise. Let’s see!
Take shipping costs into consideration
Ignoring the shipping costs in your cost structure can make you lose customers due to the inconvenience for any charge not specified at the beginning. It seems a little obvious, but remember that the user can access your online store from almost anywhere in the world, and it’s important that it’s how much it can cost according to factors such as:
- Geographic location (international shipments).
- Services that will be used (local shipments, transportation options, discounts to which you can have access).
- Average packaging cost.
If you want to make sure your profit margins are not affected, study all the options you have on hand to know if you can offer some type of benefit to the client, such as a flat rate or competitive prices.
High quality photos
The best online stores have excellent images. It’s fundamental! Show users photos of how the products look in real life, even using your smartphone and with a good edition the photos can give a detailed account of how the product is. Get creative with the angles! Show the product in different uses, points of view, make a subtle reference about the size of the product using another one that serves as “landscape”. Remember that the user may want to zoom, so the resolution must be excellent.
If you don’t have the possibility to have the product in your hands to make a professional photo session, you can contact the manufacturer to provide promotional photos and the license to use them, or ask users to take photos with the product and send them to you, in exchange for giving them credit or some material retribution.
The soft colors generate the sensation of tranquility and motivate the user to continue navigating unhurriedly through the page. If your ideal client or buyer is women, use green, blue or violet tones, avoid brown, gray and orange. Do not use dark backgrounds or flashy colors that divert attention from the product and mainly call-to-action for purchase.
According to a Quick Sprout study, 90% of the decisive factors for making an online purchase are psychological and are related to color.
In the next post we bring more tips to make your ecommerce the best!